邮件发送思路分享
基于不同发送目的的用户分层推荐（近期会上线到后台功能）
| 用户分层标签 | 人群规则 | 邮件内容建议 | |
| 商品推荐示例 | 活动示例 | ||
| 优质响应期用户 | 近90天打开邮件用户或近90天访问过网站的用户 | 当季爆款连衣裙、明星同款上衣 | - 限时72小时新品8折 - 邮件专享满$100免运费 |
| VIP用户 | 下单≥1次 | 高端真丝系列、设计师联名款 | - VIP专享满200减50 |
| 加购未成交用户 | 近30天加购且未购买 | 用户加购商品+类似款 | - 加购商品专享9折 - 满2件免运费 |
| 1个月内活跃用户 | 近30天打开过邮件的用户 | TikTok热门单品、INS趋势款 | - 新品首单立减15 |
| 需召回用户 | 下单次数≥1次且近180天下单次数=0 | 经典复购款（牛仔裤、打底衫） | - "好久不见"专享满100减30 - 老客回归礼包 |
| 新客激活期用户 | 订阅时间在30天内且下单次数=0 | 20以内入门款（吊带、配饰） | 首单立减10 - 无门槛免运费 |
| 未购用户 | 下单=0且180天内打开过邮件 | 高性价比基础款（T恤、休闲裤） | - 首单99任选3件 |
| 短期休眠用户 | 订阅时间在90天内且90天内打开邮件邮件次数=0 | 百搭日常款（衬衫、半身裙） | - 唤醒专享全场85折 - 神秘福袋 |
| 长期休眠用户 | 订阅时间180天内且180天内打开邮件次数=0 | 经典长青款（风衣、小黑裙） | - 超级唤醒5折卡 |
邮件发送思路推荐
➢ 邮件banner
1. 多商品拼接方案，实现商品的搭配和组合
2. 商品效果图与细节图搭配方案，将商品的各个角度展示给用户，便于用户快速了解商品。
➢ 单个商品展示GIF展示
1. 多sku商品GIF展示，便于用户可以多维度的快速浏览各个角度的展示。
2. 同一个sku商品细节展示，便于用户快速找到适合自己的颜色或者其他sku。
➢ collection方案
1. 一张商品图片里配置集合页的四个产品，商品跳转链接配置集合页，而不是单个产品详情页，实现多商品的搭配和曝光。
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